Exness is one of the largest and best-ranked trading companies globally, with numerous awards and accolades from various international forums.
The company has announced that its next phase will be different and better for clients and agents worldwide, offering them a unique experience.
To keep up with upcoming changes, Exness has announced a rebranding with a new logo, "Exo," featuring a different and innovative design that symbolizes the past, present, and future vision, aiming to maintain its leading position among companies.
It all began fifteen years ago when some pioneers came together to reimagine the future of trading, balancing technological leaps with ethics. This journey has led Exness to reach what it is today.
The primary goal has always been to provide traders with direct access to what they need in one place and to execute their market orders without hindrance. Thus, Exness constantly seeks to provide a unique experience to traders worldwide.
Hence, the company found it fitting to renew its logo during this period, aligning with a new phase characterized by a new logo, "Exo," combining the original logo's authenticity and history, linking achievements and future goals. The new logo adds artistic touches to the brand's line, featuring a more modern font and a brighter and bolder yellow color.
Alfonso Cardalda, the Chief Marketing Officer at Exness, stated, "We believe that achieving the highest quality standards is not enough to achieve excellence; of course, rebranding will reinforce another concept of beauty." He continued, "Our new brand reflects the company's pride in its founder, as well as a commitment to maintaining our values as they are, in addition to taking more innovative steps in the future. Of course, the brand must keep pace with the unprecedented evolution that the company is witnessing."
It is time to elevate our identity to the next level of excellence to show the world why we stand out from others.
The rebranding represents one of the most influential and prominent stages in the journey to success, aligning and harmonizing with Exness's pioneering presence on a global level. The company has succeeded in achieving a monthly trading volume of up to $4.8 trillion, surpassing 2,000 employees and serving over 700,000 active clients with 64,000 partners worldwide.
These figures demonstrate the efficiency and trust of clients in its services, reinforcing its position and leadership in global financial markets as a leading company.
Regarding the company's strategy, he added, "We have raised the level of the trading industry, and now we are working on raising the level of our services as a global brand. With the launch of our new brand, we are now happy to start a new era in Exness's history. We will continue our commitment to reimagining markets the way they should be, and we will continue to fully commit to our employees, clients, and partners."
The new brand will be announced in the coming period through various Exness platforms, and the company is keen on a smooth transition of the brand while maintaining the highest level of service and support for all clients and partners.
