Morgan Stanley identifies key catalysts for Amazon’s stock appreciation over the coming years

Analysts at Morgan Stanley have selected Amazon as their top investment pick, raising their price target from $335 to $350 while maintaining an "overweight" rating implying an upside potential of approximately 40%.

This optimism is driven by accelerating revenue growth for Amazon Web Services (AWS), which is projected to grow by 47% in 2027 and 42% in 2028. Furthermore, Amazon’s expansion into artificial intelligence and "agentic commerce" along with plans to significantly scale up its fleet of robotic arms by 2026 is expected to bolster the company’s future growth and profitability prospects.