Adobe Shares Fall After Wells Fargo Lowers Its Rating and Price Target

Wells Fargo Downgrades Adobe Amid Concerns Over Revenue Growth

Shares of Adobe Systems fell 2.6% in pre-market trading to $236.03 after Wells Fargo downgraded the stock from "Overweight" to "Underweight" and lowered its price target from $270 to $225.

The decision stemmed from concerns regarding the shift of corporate budgets toward artificial intelligence and the difficulty of converting free users into paying subscribers. Additionally, the downgrade reflected a 38% year-over-year decline in new Annual Recurring Revenue (ARR) and fourth-quarter revenue guidance that fell slightly short of analysts' estimates.

Pressure on the stock is mounting as the scheduled CEO transition in December 2026 approaches, compounded by continued analyst caution and Adobe’s underperformance relative to software sector peers—such as Salesforce and Autodesk—year-to-date. Broader market trends have also provided little support for the stock, fueling uncertainty regarding its future performance.