Netflix Considers Adding Live Streaming to Boost Subscriber Engagement
Netflix is considering a series of strategic steps to boost subscriber engagement, including adding 24/7 live TV channels and offering bundled streaming packages that include third-party services like Peacock, similar to models offered by Amazon and Apple. These plans come after declining engagement metrics, such as watch time and series completion rates, became a key focus in senior management meetings, despite the company continuing to generate strong profits and maintain one of the lowest cancellation rates in the industry.
In the market, Netflix shares initially fell in pre-market trading following the report's release, before recovering to rise by approximately 1%. These developments come at a time when the stock is under pressure after falling more than 40% over the past twelve months, in addition to the company's share of total US television viewership dropping to 7.8%, its lowest level since May 2025.
As part of its efforts to strengthen its competitive position and attract more subscribers, Netflix is also considering bidding for the rights to broadcast the 2030 and 2034 World Cups, a move that could expand its presence in the live sports streaming market and support the platform's long-term growth.
